During last week of classes, in December, all second year MBAs presented their business plans to a panel of external judges. Out of twenty teams/projects, five were chosen to be in the final round. The selection was made based on several factors, like for example: comprehensiveness and clarity of the business plan, fit of the strategy with the market opportunity, quality of analysis, integration of the plan's functional components, creativity during the presentation, etc.
Our team was one of finalists, and we were excited about that! We presented our product for a second time in front of a new panel of external judges in a QVC infomercial format. The infomercial drove the audience through the product benefits, its competition, the technology behind it, the financial aspects and funding mechanism, and how the product would satisfy the target consumer’s needs.
After thorough judges’ deliberation, we ended up in second place; but we definitely loved the additional challenge of those last 2 days of competition!